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What it is: Simply, it’s the perfect trail bar. The M6 bar is tuned for the dream combination of response, compliance and high strength. It is avai...

​The Black Kat pedal is the perfect blend of weight, size, performance, feel, and the durability you expect from Deity. Built around a larger doubl...

Your very own suspension guru in the garage. Juice Lubes Fork Juice sprays on in seconds and instantly spruces up your fork for smoother trails and...

The nightclub bouncer for buggered brakes. Brake Juice is a dirty great big can of ‘sorry mate, not tonight’ for squeaky stoppers and dicky discs, ...

A space age lube for dry to damp conditions that will guarantee the crispest shifts ride after ride after ride (after ride) on the road or on the m...

Chain Juice Wet is tough as old boots and built to keep your shifting smooth under the heaviest of loads. It stays put through the grimiest of gloo...

Dirt Juice Super is the Jekyll and Hyde of cleaners and packs two brilliant bike fixes into one big value bottle. Use it neat as a tough-on-muck de...

Viking Juice is our longest lasting lube and is built to pillage deep into your chain, conquering dust, rust and shady shifting. The Viking is toug...

A double-trouble-for-dirt twin pack of Dirt Juice and Dirt Juice Super. On their own these guys are deadly on mud and muck, grease and grime. Combi...

Juice Lubes Chain Juice Dry dives deep into your chain and takes root where it’s needed the most. The Boffin-designed ‘carrier’ formula delivers a ...

What it is:A fly-weight, modern flat bar for XC and trail riding, available with a +/- 5mm rise. Why we made it:There will always be demand for the...

Classic mushroom style collapsible rib pattern. Constructed of our proprietary grip compound for comfort and durability. Open ends with ODI push i...

The Dirty Little Scrubber goes heavy on clean chains and crisp shifts and light on mess, spills and faff. Slap it on your chain whenever you wash y...

For the grimiest of grease monkeys. Hand Juice is a kind-on-skin, mean-on-the-unclean hand cleaner that restores filthy paws back to brilliance. Ha...

What it is:An all-day, all-night cycling compression sock with the distinctive ENVE logo. Why we made it:We didn’t. Swiftwick makes them for us and...

​An homage to style, grace and the perfect balance between aggression and control, the new SIDETRACK I-Beam saddle is stunning to look at, sleek, r...

Our newest addition to the F-1 Grip Series, the Tinker Juarez Signature Dread Lock Grips offer the padding and control needed for longer rides. Des...

With a slightly longer than average shaft length, the Essential Midlength Sock enhances leg protection for cyclists while at the same time deliveri...

The value-oriented Omega stem benefits from manufacturing processes from FSA's high-end products. It’s forged and machined from 6061-T6 and availab...

Chain Juice Wax is the secret to sublime shifting in all but the crappiest of conditions. It’s best used alongside short sleeves, sun glasses and b...

What it is:A race proven downhill handlebar, available in 30 and 50mm rise options. Why we made it:We built this bar to win downhill races. Over an...

Purist infusion shields the bottle from odor, stains, and mold to keep your water pure and your bottle clean. Large screw top design is leak-free ...

What it is: Lightweight carbon fiber water bottle cage Why we made it: A water bottle cage is perhaps the most under-appreciated component on a bi...

Offset grip design provides padding where it is needed most. Half-Waffle pattern for added control. Single Clamp - Version 2.1 Lock-On System. Sof...

Introducing the ELITE PRO v2.1 Lock-On Grips. Engineered to provide more padding where you need it most without the bulky feel - so you can enjoy t...

Offset grip design provides padding where it is needed most Variable Knurl Pattern provides comfort/traction where you need it most Single Clamp -...

​Deity is proud to bring our elegant styling to an exciting collaboration with global saddle leader SDG Components! The Speedtrap hollow Cro-Mo rai...

SLAPPER TAPE Slapper Tape Chainstay Protection comes in a handy re-usable tub and is 100cm length per roll, 25mm wide – perfect for any bike.

The BF800 Brendog – Brendan Fairclough’s signature handlebar is an homage to the effortless style, grace and speed exemplified by Brendan’s every m...

After years of research and development dedicated to perfecting the 35mm bore handlebar, DEITY has created the best feeling carbon line of handleba...

THE ORIGINAL AND THE BEST! Now made from 100% recycled material. Innovative mountain bike mudguard, designed by ex-pat New Zealander and World Cup ...

THE ORIGINAL AND THE BEST! Now made from 100% recycled material. Innovative mountain bike mudguard, designed by ex-pat New Zealander and World Cup ...

The TELLIS is one of the most durable and simplistic droppers on the market, with an easy cable actuated, sealed hydraulic cartridge system, featur...

Bicycle maintenance is often delicate, precision work. Having an ergonomic allen wrench set or torx bit set in the palm of your hand is an ideal re...

A good pedal wrench should be a pretty straightforward tool, and making it beautiful shouldn’t be overlooked – that’s definitely the case with our ...

What could be better than a beautiful bottom bracket tool? That’s right, combining it with a precision lockring tool for cassettes and disc brake r...

THE ORIGINAL AND THE BEST! Now made from 100% recycled material. Innovative mountain bike mudguard, designed by ex-pat New Zealander and World Cup ...

​The HIGHSIDE 760 Handlebar is an homage to style and skill! DEITY is honored to support some of the most stylish DJ / Slopestyle riders in our spo...

Inspired by the sleek and deadly lines of a Copperhead snake, the sweeping centre channels of the Copperhead stem wrap around the entire stem to mi...

Not only have we developed our TRC rubber blend that gives you remarkable grip with incredible durability, the Knuckleduster also features a tapere...

​What a statement the TMAC pedal has become! A beautiful marriage between rider feedback and designer experience, the TMAC Signature Tyler McCaul P...

Our lightweight aluminum valve stems are half the weight of our standard brass valves. Secure round base is compatible with most tubeless rims and...

What it is:A Gravity-Rated, carbon-bodied mountain stem built for aggressive riding and the muscular look of today’s carbon Enduro and All-Mountain...

The Boss goes straight on to grimy chains, cassettes and jockey wheels and issues filth its marching orders. In fact, it’ll work on any bits on you...