Products

TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Mag...

Delivering a high-strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C Powder provides direct and immediate sup...

EPA 540 mg. DHA 360 mg Per CapsuleA market-leading fish oil formulation, ULTRA OMEGA has been developed for athletes delivering an EPA dominant for...

With a slightly longer than average shaft length, the Essential Midlength Sock enhances leg protection for cyclists while at the same time deliveri...

The Carb & Electrolyte Drink Mix delivers 60g of carb and 1,000mg of sodium per litre, making it the simplest way to get a decent amount of fue...

Developed with pro cycling's Lotto Dstny for the Tour de France, the Carb Only Drink Mix is a more flexible way to get energy on board from your bo...

Our energy chews have a high carb to weight ratio, making them a great choice when you need to travel light. Each packet contains 2 chews efficient...

The energy-to-weight ratio of a fuel is crucial when weight is a limiting factor. Like when you’re trying to put a person on the moon. Or get an en...

Our energy chews have a high carb to weight ratio, making them a great choice when you need to travel light. Each packet contains 2 chews efficient...

Every time we see someone mixing up PH in a G@t*rade bottle, we die a little inside. So please, drink responsibly, represent Team PF&H with one...

Every time we see someone mixing up PH in a G@t*rade bottle, we die a little inside. So please, drink responsibly, represent Team PF&H with one...

Designed for use with our Flow Gel, the Flow Bottle and Flow Flasks make it easy to track your carb intake and hit your numbers. Both the Flow Bott...

Designed for use with our Flow Gel, the Flow Bottle and Flow Flasks make it easy to track your carb intake and hit your numbers. Both the Flow Bott...

A practical and efficient way to get 30g of carbohydrate into your system fast. Our gels have a mild, neutral "Original" flavour to reduce flavour ...

30g of carbohydrate, with 100mg of caffeine for that added kick. Ok, so it's not a Caramel Macchiato. (Try chugging a Caramel Macchiato in race c...

Affectionately known as the “Jumbo Gel”, we put 3 servings of our popular PF 30 Gel in a pouch with a resealable cap to create a more efficient way...

It's hard to improve on a classic. But we managed to with this bad boy. We added a colourband to the back, so that people can see who you're reppin...

Our blister-packed capsules are ideal when you're relying on water from feed stations at events, if mixing up drinks during your longer activities ...

PH 1000 is a strong electrolyte drink designed to help you stay hydrated when you're sweating. Dissolve 1 tablet in 500ml of water. Designed to ...

PH 500 is a moderate strength electrolyte drink designed to help you stay hydrated when you're sweating. Dissolve 1 tablet in 500ml of water. Desi...

ENJOY EVERY MOMENT OF THE RIDE Introducing the Primer Mips Helmet, a trail/enduro helmet that combines exceptional comfort, superior fit and top-n...

ENJOY EVERY MOMENT OF THE RIDE Introducing the Primer Mips Helmet, a trail/enduro helmet that combines exceptional comfort, superior fit and top-n...

PROFILE DESIGN - SONIC ERGO 26A   REPLACES THE 45/25A The Sonic bracket offers an extensive fit range, low weight and easy adjustment along with...

REPLACES THE 35a & 43a The Sonic bracket offers an extensive fit range, low weight and easy adjustment along with minimal frontal area. Combini...

REPLACES THE 50a The Sonic bracket offers an extensive fit range, low weight and easy adjustment along with minimal frontal area. Combining this wi...

PURE is refreshing and easy to digest even during the hardest training sessions or events. Developed in response to being fed up drinking sickly sw...

PURE is refreshing and easy to digest even during the hardest training sessions or events. Developed in response to being fed up drinking sickly sw...

PURE is refreshing and easy to digest even during the hardest training sessions or events. Developed in response to being fed up drinking sickly sw...

PURE is refreshing and easy to digest even during the hardest training sessions or events. Developed in response to being fed up drinking sickly sw...

PURE - 500G ENDURANCE HYDRATION FORMULA PURE Endurance Formula is a premium endurance hydration drink using real fruit, carbohydrates, electrolytes...

PURE Electrolyte Replacement Capsules are formulated to help maintain the body's electrolyte levels and to help replace minerals lost during sustai...

PURE - FLUID ENERGY GELS 8 GEL SAMPLE PACK The new PURE Fluid Energy Gel sample pack contains 8 of our popular fluid energy gels, including some o...

PURE - PERFORMANCE + RACE RECOVERY Performance Post-Exercise Recovery Formulation Performance + Race Recovery is a comprehensive post-exercise reco...

PURE - PERFORMANCE + RACE RECOVERY Performance Post-Exercise Recovery Formulation Performance + Race Recovery is a comprehensive post-exercise reco...

PURE - PERFORMANCE PLUS MAGNESIUM CAPSULES Discover the transformative benefits of PURE Performance + Race Ready Magnesium, a high-quality, bioava...

PURE - PERFORMANCE PLUS MAGNESIUM CAPSULES Race Ready Nitrates is a cutting-edge nitrate-loading drink mix tailored for endurance athletes. Design...

PURE - SOFT BOTTLE Rep the PURE brand on your adventures with this PURE branded foldable 250 ml soft Bottle, perfect for hydration on-the-go and t...

PURE Electrolyte Hydration Low Carb is a premium natural electrolyte drink specifically formulated for those wanting a low-carbohydrate, low sugar ...

PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been s...

PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been s...

PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been s...

PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been s...

PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been s...

PURE - 60g ENERGY CHEWS Our new premium natural energy chews are made with real kola nut and lemon juice, carbohydrates and electrolytes. They tast...

Pure Energy Gels are a premium natural sports gel using real ingredients for flavour, carbohydrates, and electrolytes. Available in 4 great flavour...