Products

Electrolyte Replenishment. Refreshing Taste GU Hydration Drink Tabs provide a boost to your water by supplementing it with electrolytes for improve...

Electrolyte Replenishment. Refreshing Taste GU Hydration Drink Tabs provide a boost to your water by supplementing it with electrolytes for improve...

Electrolyte Replenishment. Refreshing Taste GU Hydration Drink Tabs provide a boost to your water by supplementing it with electrolytes for improve...

Electrolyte Replenishment. Refreshing Taste GU Hydration Drink Tabs provide a boost to your water by supplementing it with electrolytes for improve...

Electrolyte Replenishment. Refreshing Taste GU Hydration Drink Tabs provide a boost to your water by supplementing it with electrolytes for improve...

To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...

To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...

To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...

To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...

To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...

Created for daily training and competition, GU Energy Gel packs energy-dense calories in a portable packet to help sustain energy demands of any du...

Created for daily training and competition, GU Energy Gel packs energy-dense calories in a portable packet to help sustain energy demands of any du...

Created for daily training and competition, GU Energy Gel packs energy-dense calories in a portable packet to help sustain energy demands of any du...

Created for daily training and competition, GU Energy Gel packs energy-dense calories in a portable packet to help sustain energy demands of any du...

Great Tasting Drinkable Energy Introducing GU Liquid Energy Gels, delivering the same portable and fast-absorbing carbohydrates as our original Ene...

The HT ANS10 Supreme, designed in conjunction with the super stylish Swedish giant Martin Söderström, the ANS10 Supreme offers the perfect amount o...

The new HT M2. Built for World Cup Riders and epic weekend journeys.  Pedal Weight (pair) 305 gCleat Weight (pair) 64 gSize 56 x 41 x 17.5 mmBody M...

The Hunter Long sleeve jersey blends casual style and technical performance. It has 4-way stretch for comfort and total freedom of movement, moistu...

The Hunter Long sleeve jersey blends casual style and technical performance. It has 4-way stretch for comfort and total freedom of movement, moistu...

The Hunter Long sleeve jersey blends casual style and technical performance. It has 4-way stretch for comfort and total freedom of movement, moistu...

The Hunter Long sleeve jersey blends casual style and technical performance. It has 4-way stretch for comfort and total freedom of movement, moistu...

The Hunter Short Sleeve jersey combines casual fit and styling with high-performance technical fabrics. It features four-way stretch for comfort an...

The Hunter Short Sleeve jersey combines casual fit and styling with high-performance technical fabrics. It features four-way stretch for comfort an...

The Hunter Short Sleeve jersey combines casual fit and styling with high-performance technical fabrics. It features four-way stretch for comfort an...

The Hunter Short Sleeve jersey combines casual fit and styling with high-performance technical fabrics. It features four-way stretch for comfort an...

These new lighter weight bottles are more flexible and therefore, easier to squeeze. Updated aesthetics show off a more sleek and modern profile, w...

Our Purist technology shields your bottle from bad taste or residue build up. Nothing sticks, so your bottle stays clean and your water stays pure....

iRIDE Pro Aero Winter Jersey The new Winter Race Jersey is inspired by kit previously only available on the pro tour. Extensively tested by top N...

Meet the iRIDE 24 Bucket Hat, crafted from light-mid weight 100% cotton for unmatched comfort. It boasts a reinforced brim with stitching, side eye...

Unsure what to get the picky cyclist in your life? Give them the gift of choice with an iRIDE gift voucher, able to be spent on any product in stor...

UNSURE WHAT TO GET THE PICKY CYCLIST IN YOUR LIFE? GIVE THEM THE GIFT OF CHOICE WITH AN IRIDE GIFT VOUCHER, ABLE TO BE SPENT ON ANY PRODUCT IN STOR...

Experience timeless comfort with the iRIDE 24 Crew Neck Sweatshirt. Designed for everyday wear, this mid-heavy weight sweatshirt features a regular...

iRIDE Men's Pro Elite Bib Super durable 240gsm Askin Lycra fabric Power Straps for lasting elasticity and support 45mm Elite Ribbon le...

iRIDE Men's Premium Short 6 cm Elite Gripper Legband for ultimate fit and comfort. Superbly supportive 240gsm lycra construction. Premium Elastic...

iRIDE Pro Performance Long Sleeve The new Pro Performance Long Sleeve Jersey is inspired by kit previously only available on the pro tour. Extensiv...

iRIDE Race Jersey Race fit jersey with summer weight vent body fabric for ultimate breathability for hot summer conditions and waffle textured fab...

Enduring comfort in a regular fit, crafted from 180 GSM 100% combed cotton. Featuring neck ribbing, side seams, and double needle hems for durabili...

Enduring comfort in a regular fit, crafted from 180 GSM 100% combed cotton. Featuring neck ribbing, side seams, and double needle hems for durabili...

Explore the iRIDE Trucker Cap With Circle Logo: A high-profile snapback with a flat peak, featuring a mid-weight construction with a 100% cotton fr...

Explore the iRIDE Trucker Cap With Wordmark Logo: A high-profile snapback with a flat peak, featuring a mid-weight construction with a 100% cotton ...

Elevate your casual wardrobe with the iRIDE 24 Pullover Hoodie. This essential hoodie offers a regular fit with a mid-weight feel, crafted from 80...

iRIDE 24 Unisex T-Shirt with Wordmark, Enduring comfort in a regular fit, crafted from 180 GSM 100% combed cotton. Featuring neck ribbing, side sea...

iRIDE Women's Pro Elite Bib Super durable 240gsm Askin Lycra fabric Power Straps for lasting elasticity and support 45mm Elite Ribbon leg band Waf...

iRIDE Women's Premium Short 6 cm Elite Gripper Legband for ultimate fit and comfort. Superbly supportive 240gsm lycra construction. Premium Elasti...